CTRL® Cosmetics is truly a family business. Founder Nina L. Steinberg, launched the brand in August 2019 with husband and business partner, Alan H. Steinberg. Their daughter Alissa and son Justin have also been integral to the business since inception. Their entrepreneurial journey to date has been an exciting and fast growing one. Since their launch, in addition to selling online, they are also selling in SHOWFIELDS retail locations in both Miami Beach and New York City…despite launching right before the pandemic.
There are several characteristics of the brand that stand out. First off, a minimalist philosophy is applied to product development to eliminate non-essential ingredients. Ingredients include potent antioxidant vitamins, carefully sourced botanicals and naturally derived actives without any useless fillers or harmful chemicals. Secondly, the goal is simple and clear – healthy skin for all. No gimmicks or niches by age, gender, skin type. Just natural skincare for anyone who wants clean, hydrated, and moisture rich, healthy skin. How refreshing in an age when consumers are bombarded with selection and end up buying and applying 10 layers of products every morning and night!
We wish Nina and all the other amazing Mothers and small business owners in our community a very Happy Mother’s Day!